The Sri Lanka Tourism Promotion Bureau (SLTPB), in collaboration with the High Commission of Sri Lanka in London, proudly led Sri Lanka’s participation at World Travel Market (WTM) London 2026, held from 3–5 November 2026 at ExCel London. With over 80 exhibitors from Sri Lanka, representing travel agencies, leading hotels, luxury service providers and specialised tourism operators, the country showcased the strength and diversity of its tourism industry to an international audience.
The Sri Lanka Pavilion was ceremonially inaugurated on 3 November by Hon. Prof. Ruwan Ranasinghe, Deputy Minister of Tourism, in the presence of Mr. Chamila Jayarathne, Deputy Managing Director of SLTPB; Ms. Bobby Jordan, President of the Sri Lanka Association of Inbound Tour Operators (SLAITO); Mr. Asoka Hettigoda, President of the Hotels Association of Sri Lanka (THASL); representatives of the High Commission of Sri Lanka in the UK; tourism officials and industry partners.
Addressing the gathering, the Deputy Minister highlighted the strategic importance of the UK as Sri Lanka’s second-largest source market for tourist arrivals and its highest revenue-generating tourism market, while emphasising the longstanding historical and diplomatic ties between the two countries. He noted that Sri Lanka, with its rich cultural heritage, wildlife, wellness experiences, and scenic trails, is well positioned to meet growing international demand for immersive, experience-led and luxury travel. Mr. Premathilaka Jayakody, Minister (Commercial) of the High Commission, highlighted the importance of Sri Lanka’s presence at this leading international tourism exhibition and the opportunities it provides to strengthen tourism ties between Sri Lanka and the United Kingdom.
As part of Sri Lanka’s participation at WTM 2026, a high-profile press conference was held on 4 November at ExCel London, bringing together approximately 120 leading UK travel and tourism media representatives and industry stakeholders. Addressing the British Media, Deputy Minister outlined the Government’s plans to develop tourism as a key revenue-generating industry, highlighting improvements in national stability, industry standards and visitor experiences. Officials from the High Commission, representatives of the SLTPB, Sri Lankan Airlines, and other tourism industry and media partners also contributed to the discussion, highlighting Sri Lanka’s promotional vision towards 2030, destination marketing initiatives and enhanced air connectivity.
Adding to the vibrant atmosphere of the Sri Lanka Pavilion, visitors were treated to traditional Sri Lankan dance performances throughout all three days of the exhibition, while a Ceylon Tea counter offered guests an opportunity to experience the island’s renowned tea and hospitality. The successful conclusion of WTM London 2026 marked three days of productive engagement, business networking and collaboration with UK and international travel industry partners. The High Commission will continue to work closely with relevant stakeholders and promote Sri Lanka as a diverse, attractive, safe and sustainable destination for UK travellers.
High Commission of Sri Lanka in London
09th November 2026
